Mipcom in Cannes, France is one of the key annual markets for buying TV content, with around 12,000 attendees looking through content from 1700 exhibitors. There is a single objective: finding, and buying, the next big thing.
The actor and Wild Things adventurer Dominic Monaghan and Michael Nyqvist (the Millennium trilogy), are there to promote a new crime series, 100 Code. The show follows an NYPD detective who investigates a series of brutal homicides in Sweden, teamed up with a Swedish cop. The program was developed by Red Arrow Entertainment’s Fabrik Entertainment. Executive producers include Klaus Zimmermann, Henrik Bastin, Mikkel Bondesen and Bobby Moresco.
It has just been confirmed that HBO Nordic has snapped up the pay-TV and SVOD rights for 100 Code for broadcast in Sweden, Finland, Norway and Denmark, while Iceland’s 365 Media took the pay-TV rights for Iceland, and MTG acquired the free-TV rights for Denmark. The 12-part drama will premiere early 2015 in Scandinavia.
Line Mykland, the executive VP of programming, operations and technology for HBO Nordic, said: “We are very excited about 100 Code, and incredibly happy to be able to present it as an exclusive premiere to our subscribers across the Nordic countries. It is set in Sweden with a mainly Swedish cast headed by excellent actor Mikael Nyqvist, but the U.S. writer Bobby Moresco (famous for feature film Crash) and the American detective played by Dominic Monaghan lends a distinct international flavor to the project and sets it apart from other local series in this genre.”
Johanna Margret Gisladottir, the director of TV at 365 Media, commented: “365 Media is very excited to secure the rights for 100 Code in Iceland next fall, Icelanders are always interested in crime series both American and Scandinavian so we believe 100 Code will be a great addition to our programming.”
Jakob Mejlhede, the senior VP of acquisitions and programming at MTG, noted: “Both English- and Nordic-language crime is very popular with Danish viewers. The plot has great potential and both actors are instantly recognizable, so we’re very delighted to have secured it for our free-TV channels in Denmark.”
Tim Gerhartz, the senior acquisitions and sales manager for Scandinavia at Red Arrow International, added: “100 Code is top-notch Scandi-crime with an American spin! With its outstanding talent on and off camera, 100 Code is absolute must see TV for crime lovers—I’m really excited about the series launch in the Nordics in early 2015.”
Go to our updated 100 code photo gallery here.